War Games

Competitive Simulations Inc Logo

Competitive Simulations Inc., founded in 2010, is a global consulting agency specializing in planning and executing competitive simulations (war games) for businesses that want to stress test or develop new go-to-market strategies.  With extensive experience in market and competitive intelligence, market research and war games management, Tim Smith and Teresa Muckala guide companies through the key processes of gathering competitor information, developing scenarios,  managing the event, digesting the game results and identifying specific market threats and opportunities.

Based on critical US military requirements, the competitive simulation process and tools are customizable to address the unique competitive challenges facing clients who want to retain or regain their competitive advantage. Competitive Simulations Inc. has conducted more than 200 war games in the US, Asia, Europe, South America, Australia and Israel. Customers have included Hewlett-Packard, Amgen, Baxter Healthcare, Medtronic, Pfizer and Dow Corning.

What competitive challenge keeps you up at night? Your new product launch? New competitors or their new product launches? New technologies? Supply chain interruptions? Regulatory changes? Changes among your customers? Plans to enter a new market?

Using proven processes, we can help you clarify your market opportunities and challenges, and build your response sets so you are prepared for the future.